Collaborations

Campaigns & Collaborations

I am involved with a number of exciting and innovative campaigns and collaborations to support people’s wellbeing.

Gatorade

The science behind thirst cues and hydration – “Thirst Trap” Campaign

David Lloyd Clubs

The psychology of joy and motivation for your fitness goals

David Lloyd Clubs

There’s great evidence to support how by simply moving our body, it can reduce anxiety. Parents can support their children and manage the Sunday scaries by organising a shared activity and prioritising everyday self-care such as sleep, nourishment and hydration.

These easy steps can help manage the demands of the week ahead and increase resilience.

More info: Why the Sunday Scaries hit so hard — and how to reset

Working with American Express Global Travel

A collaboration with American Express Global Travel looking at productivity and business training travel.

Applying the principles of human behaviour to help us better understand the relationship between productivity and wellbeing during business travel journeys.

The mental health benefits of spring cleaning

A campaign with Philips looking at the mental and physical health benefits of cleaning. From purposeful movement to having a clean and organised environment.

It’s Time to Talk About Cyberstigma

A guide to dealing with the mental health impact of cybercrime, in partnership with Dr Tara Quinn-Cirillo, associate fellow of the British Psychological Society.

ASICS Exercise for Mental Health

Despite the rise in body positivity, 2024 appears to be the year we return to an era of weight loss fixation. Searches for “weight loss exercises” have skyrocketed.

Meanwhile, conversations about exercise for mental health remain significantly less frequent. The number of videos focused on “exercise + weight loss” has increased by 204% this year, 33% more than videos focusing on exercise and mental health.

First Bus shows Brits want to connect more in public spaces

First Bus, partners with George the Poet to release ‘ode to the bus’ poem, as research shows Brits want to connect more in public spaces.

A powerful poem and accompanying video has today been released by acclaimed poet, George the Poet, celebrating the power of buses as a central pillar of local communities around the UK, as research reveals Brits are more afraid of connecting to people in their communities than ever before.

In response to the findings, HCPC Registered Counselling Psychologist and Mental Health Expert, Dr. Tara Quinn-Cirillo says: “Humans are inherently social beings, so a lack of purposeful connection can negatively impact physical and mental health, with loneliness now classed as a public health issue by the World Health Organisation.

Nido Student

I am pleased to announce that I am now working with Nido Student on an innovative new wellbeing partnership. This partnership includes support, advice and the development of resources and tools to help students to maximise their wellbeing. We want to normalise conversations around mental health and wellbeing and enhance resilience.

As part of my work with Nido we have developed Podcast called the Nido Pocket Podcast – which contains mini bitesize wellbeing episodes.