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ASICS Exercise for Mental Health

Despite the rise in body positivity, 2024 appears to be the year we return to an era of weight loss fixation. Searches for “weight loss exercises” have skyrocketed, up by 552% in the last year, with “quick weight loss” searches even higher at 581% year-on-year.

Meanwhile, conversations about exercise for mental health remain significantly less frequent. The number of videos focused on “exercise + weight loss” has increased by 204% this year, 33% more than videos focusing on exercise and mental health.

Weight loss video cover